Acer has a wide range of digital assets, from its official website to its social medias. For us to manage all of their digital assets, presented a challenge of its own. Also considering the wide range of products Acer has, from notebooks and desktops made for education, design and gaming.

In any profession, such as students, teachers, creative workers, professional gamers, or even entrepreneurs, people need quick access to information to support their performance in their field. Acer does not stop at building products for various professions, but also actively building a digital platform to share information to its diverse customers.

In bringing education closer to everyday use, we drew the focus to digital platforms. With apps such as Anak Cerdas, Jelajah Seru, and Adu Cerdas Cermat which present fun learning for kids. We also gave extra attention to hardcore gamers and their love for the game through campaigns, content and events in line with Acer's Predator Series, a range of products tailored specially for hardcore gamers. Along the journey, Acer released a range of premium products which we launched to create Acer's premium persona. Through campaigns such as S-traordinary and Priority Card, Acer built a new elegant & classy image.