Idea and Result: In line with their campaign, Siap Cerdaskan Bangsa, Morinaga created a website where parents can actively learn about multiple intelligence. Parents can even identify their child’s multiple intelligence on the website. It also offers ideas for parent-and-child games to stimulate each intelligence, along with print-outs for the child. In addition, there is a calendar feature where parents can schedule their play time with the child to develop his/her multiple intelligence. After planning and implementing their playplan for a month, parents can re-check their kid’s intelligence improvements. The website layout was made simple and playful to give a child-like feel. It was also made responsive and accessible for any device (desktop, tablet, mobile).