Have you ever ignored or be mad at your mother? In some families these things happen on a regular basis. On Mother’s Day, Nissan Indonesia wanted to remind everyone to keep their mother happy. Keeping your mother happy does not necessarily mean giving her gifts, you can do it by simply giving her the attention she deserves.
The results exceeded expectation. The “Beri Ibu Senyuman” campaign managed to impressively gain over 13,000 submissions. The video reached 286,952 views and gained over 25,000,000 impressions and 9,000,000 reaches.
To highlight our message we launched a campaign along with a video. The video “Mama Mau Cerita” was part of our Mother’s Day campaign, “Beri Ibu Senyuman”. In our video, we chose a story which most people would relate to by highlighting the most simple mistakes we do against our mothers. In this case, it was getting annoyed and not giving our mother enough attention.
Have you ever ignored or be mad at your mother? In some families these things happen on a regular basis. On Mother’s Day, Nissan Indonesia wanted to remind everyone to keep their mother happy. Keeping your mother happy does not necessarily mean giving her gifts, you can do it by simply giving her the attention she deserves.
To highlight our message we launched a campaign along with a video. The video “Mama Mau Cerita” was part of our Mother’s Day campaign, “Beri Ibu Senyuman”. In our video, we chose a story which most people would relate to by highlighting the most simple mistakes we do against our mothers. In this case, it was getting annoyed and not giving our mother enough attention.
The results exceeded expectation. The “Beri Ibu Senyuman” campaign managed to impressively gain over 13,000 submissions. The video reached 286,952 views and gained over 25,000,000 impressions and 9,000,000 reaches.
