Nissan-Sopir-Keluarga

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Content Development
Creative Design

Though every family may seem different, they all have their own issues. If these problems continue to grow, it may damage the relationships in the family. However, in re-uniting the family, it does not take big gestures. Nissan Indonesia believes that small things matter. We believe it does not require an important person or big actions to create a difference.

During the campaign, we managed to gain over 6.000.000 views. As amazing as that is, most of the views we generated were from users and audience who posted and shared the video themselves. This made the video go viral. The video also gained an incredible 63,507,392 impressions, 1,909,284 reaches, and over 105,000 positive engagements. The involvement of users and audience spreading the video helps prove our point that small things do indeed matter.

To convey that message, Nissan Indonesia launched an online video titled “Sopir Keluarga” (Family Driver). A heartwarming story which portrays a family driver as a hero who saves the family from falling apart by doing a series of small things. The message we wanted to communicate was that anybody can make a difference because small things matter. The message also went along well with the campaign we held called “Nissan Love Route”.